Displays and video walls

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In the modern rhythm of megalopolises and business centres displays and video walls replace lightboxes and information counters.

Complex products and their values are hard to convey through static images, especially when drawing attention of the target audience is problematic.

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This advertising format is divided into 2 types:

Advertising on LCD displays located at eye level in waiting areas (Lift halls, Lifts or reception zone). For more efficiency and target audience reach advertisement is shown on several screens in one room. Usually from 2 to 4 screens are placed in one room.

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Advertising on video walls which are composite displays located mostly in class “A” business centres  and large malls. Video wall is a construct of several special panels attached to each other into a large borderless screen. Such advertising construct is used to broadcast to a wide audience. Video wall is much bigger than standard digital media and lightboxes and can draw additional attention to your advertisement.

Advertisement on video walls and displays can be launched in just one day. We use modern software to manage and update content online.

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We use 32’ to 65’ displays, which are standard for most business centres and malls.

Average length of one advertising clip is 10 to 30 seconds and it is shown 12 to 24 per hour.

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Key advantages of the format

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Video content. Dynamic clips shown on displays draw attention and retain it for as long as viewers see the display. Video ads on displays is an opportunity to convey advantages of your product to business audiences using advantages of TV commercials aiming directly at your audience with less expenses.

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