Covering of lift doors and walls with a special film with an advertisement printed on it. Lift branding can be partial and full.
Partial branding means that only external doors are covered with film. Full branding means that all internal surfaces of the lift are covered with film.
Advertisement is printed using latex printing technology on special self-adhesive film in high (1440 dpi) resolution. The film is then applied to the lift cabin.
This format requires a long time to get permission from a business centre and adjust designs and layouts for each lift individually.
Key advantages of the format:
Viral advertising. Original branded lift is a number one topic during a coffee break with your friends and colleagues. It takes one branded lift in each hall to make everybody in the business centre talk about your brand. Moreover this topic quickly reaches the Internet absolutely for free as people share pictures of interesting lifts in their social media.
WOW effect guaranteed. Lift doors open and reveal… a green Alpen meadow! Advertising works effectively! This format is positively perceived by business centre staff and gives limitless possibilities to realize creative concepts.